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We Feed You Case Study

Ready Made Meals with a Difference...

When it comes to meal time you deserve delicious, full flavoured food and this is where We Feed You, a Melbourne based food business, enters the picture.  Recognising the growing need for not only convenient pre-prepared food but more importantly, wholesome and nutritious meals, We Feed You first commenced in 2016, harnessing the very chance to provide such meals. As Tracey Emney, Co-Founder and Director explains, “a group of us recognised the opportunity to provide more than the standard “frozen meal” which was currently on offer. We were in search of a way to provide chef-quality and nutritious food which was easily available for busy professionals and families”.


All the founding members of the business have a passion for food, with strong backgrounds in business, nutrition and and high end food preparation. We Feed You has grown rapidly and last year they moved to a custom build commercial kitchen facility in Port Melbourne. Since then, the business has rapidly expanded and they not only delivers to homes and workplaces across Melbourne but have expanded in NSW, ACT and SA coming soon. We Feed You are also in high demand in many retail stores but they are very selective with who they partner with as the brand fit needs to be right. During the expansion, the breadth of products has also grown with meals changing with the seasons and We Feed You also caters for many dietary requirements including lactose free, gluten free and low FODMAP requirements, just to name a few.


In the early days of developing their meals, We Feed You were in search of a multifunctional product which could be easily used by them and of course, by their customers. It was also a priority to have a product that was recyclable, fitting with their core values. This is where We Feed You came across Confoil’s Dualpak product which offers the very type of multipurpose applications the business was seeking. As Tracey explains “we wanted to avoid the usual hard plastics which you can a see a lot of in this space. The ability to both freeze and oven bake the Dualpak containers was an important consideration for us and provides the essential convenience for our customers”. Being an Australian based manufacturer was also major benefit when choosing the Dualpak containers, Tracey says, “the local responsiveness and customer service has been a major influence in the relationship we have built with Confoil”.


We look forward to seeing We Feed You grow as their wholesome meals quickly gain popularity with an ever growing and diverse customer base. Click here to learn more about We Feed You.


We Feed You